VISIÓN Y PROSPECTIVA
MARKETING RESEARCH AGENCY WITH HOLISTIC VIEW
DIFFERENTIATING ELEMENT
01 / AVANT-GARDE INVESTIGATION
Management of research programs.
Multidisciplinarity of methodological and conceptual approaches.
Own models.
02 / QUALITY OF THE INFORMATION
Fieldwork and own recruitment.
External fieldwork supervision.
Audio recording of 100% of the surveys.
High commitment to determine the socioeconomic level.
03 / SYNERGY WITH THE CUSTOMER
Commitment to the purpose of marketing and social research.
Knowledge of the market, product and customer.
PROGRAM MANAGEMENT
We are not specialists in a technique but in solving research purposes.
1½ cups
Butter
3 cups
Flour
OWN MODELS
01 / ADVERTISING AND POSITIONING
02 / MARKET
· Brand Equity.
· Advertising evaluation.
· Psychographic segmentation.
· Brand positioning.
· Evaluation of shelves.
· Price study.
· Store Check.
· Product tests.
· Basic basket.
· Leadership in the trade area.
· Customer satisfaction.
· Feasibility of new business.
· Fashion pannel.
TYPES OF STUDIES
BRAND/
PRODUCT
· Product evaluation.
· Product configuration.
· Image and positioning.
· Brand Equity.
· Product scope.
PRICE
· Price elasticity.
· Feasibility of prices.
CONSUMER
· Habits and attitudes.
· Needs.
· Segmentation and lifestyle.
· Satisfaction and expectations.
ADVERTISING
· Concept evaluation.
· Pre test and Post test.
· Follow.
PLACE
· Store check.
· Pantry check.
GESELL CHAMBER IN PUEBLA, MEX.
Renta de sala
Reclutamiento
Servicios cuantitativos
Renta de sala
Quantitative Research
Integral service
Moderation and analysis
Room rent
Transcripts
Recruitment
Purchase of gift
ABOUT US
We are an interdisciplinary team with postgraduate studies... Psychological, sociological, in communication and statistics. With more than 20 years of experience in social and market research.
In our trajectory we have developed studies for several categories of products and services as well as various subjects of study.
If we do not know the product, service or subject of study, we investigate and advise an expert on the subject.
We have a high commitment to determine the socioeconomic level through our own index, classified AGEB's database, training our staff and contrasting with the AMAI level.
We investigate in the light of methodological and conceptual frameworks derived from interdisciplinary reflection.
We strengthen alliances with universities and networks of social researchers, which allows us to carry out high quality national studies.
"New information makes new ideas possible"
Zig Ziglar, writer
CONTACT
CIUDAD DE MÉXICO
Puente de San Francisco, No. 6 Bis, Coyoacán, CDMX C.P. 04320
Tel. 55 2457 7058
PUEBLA
Av. 43 Oriente 2203, Colonia Mirador, Puebla, Pue. C.P. 72540
Tel. (222) 952 5872
MENU
CONTACT
SOCIAL
Ciudad de México
Puente de San Francisco, No. 6 Bis, Coyoacán, C.P. 04320
Tel. 55 2457 7058
sarana@visionyprospectiva.com.mx
Puebla, Pue.
Colonia Mirador Av. 43 Oriente 2203
C.P. 72540
Tel. (222) 952 5872