VISIÓN Y PROSPECTIVA

 MARKETING RESEARCH AGENCY WITH HOLISTIC VIEW

DIFFERENTIATING ELEMENT

01 / AVANT-GARDE                INVESTIGATION

Management of research programs.

Multidisciplinarity of methodological and conceptual approaches.

Own models.

02 / QUALITY OF THE             INFORMATION

Fieldwork and own recruitment.
External fieldwork supervision.
Audio recording of 100% of the surveys.
High commitment to determine the socioeconomic level.

03 / SYNERGY WITH                 THE CUSTOMER

Commitment to the purpose of marketing and social research.
Knowledge of the market, product and customer.

PROGRAM MANAGEMENT
We are not specialists in a technique but in solving research purposes.

1½ cups

Butter

3 cups

Flour

 

OWN MODELS

01 / ADVERTISING AND          POSITIONING
02 / MARKET

· Brand Equity.

· Advertising evaluation.

· Psychographic segmentation.

· Brand positioning.

· Evaluation of shelves.

· Price study.

· Store Check.

· Product tests.

· Basic basket.

· Leadership in the trade area.

· Customer satisfaction.

· Feasibility of new business.

· Fashion pannel.

VISIÓN Y PROSPECTIVA

TYPES OF STUDIES

BRAND/
PRODUCT

· Product evaluation.

· Product configuration.

· Image and positioning.

· Brand Equity.

· Product scope.

PRICE

· Price elasticity.

· Feasibility of prices.

CONSUMER

· Habits and attitudes.

· Needs.

· Segmentation and            lifestyle.

· Satisfaction and              expectations.

ADVERTISING

· Concept evaluation.

· Pre test and Post test.

· Follow.

PLACE

· Store check.

· Pantry check.

 
 

GESELL CHAMBER IN PUEBLA, MEX.

1/6

Quantitative Research

Integral service

Moderation and analysis

Room rent

Transcripts

Recruitment

Purchase of gift

 

ABOUT US

We are an interdisciplinary team with postgraduate studies... Psychological, sociological, in communication and statistics. With more than 20 years of experience in social and market research.


In our trajectory we have developed studies for several categories of products and services as well as various subjects of study.
If we do not know the product, service or subject of study, we investigate and advise an expert on the subject.
We have a high commitment to determine the socioeconomic level through our own index, classified AGEB's database, training our staff and contrasting with the AMAI level.


We investigate in the light of methodological and conceptual frameworks derived from interdisciplinary reflection.
We strengthen alliances with universities and networks of social researchers, which allows us to carry out high quality national studies.

 

"New information makes new ideas possible"

Zig Ziglar, writer

CONTACT

CIUDAD DE MÉXICO

Puente de San Francisco, No. 6 Bis, Coyoacán, CDMX C.P. 04320

Tel. 55 2457 7058  

sarana@visionyprospectiva.com.mx

PUEBLA

Av. 43 Oriente 2203, ​Colonia Mirador, Puebla, Pue. C.P. 72540

Tel. (222) 952 5872

farana.puebla@vision-prospectiva.com.mx

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MENU
CONTACT
SOCIAL

Ciudad de México

Puente de San Francisco, No. 6 Bis, Coyoacán, C.P. 04320

Tel. 55 2457 7058

sarana@visionyprospectiva.com.mx 

Puebla, Pue.

Colonia Mirador Av. 43 Oriente 2203

C.P. 72540

Tel. (222) 952 5872  

farana.puebla@vision-prospectiva.com.mx

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